Wednesday, December 5, 2007

YOU SNOOZE -- YOU LOSE!

YOU SNOOZE -- YOU LOSE!

The word is out... for the past two weeks the experts have been

taking advantage of a change in Domain Name regulations that

allows up to 67 characters in domain names.

Since 1993, Network Solutions has registered more than 3.4

million domain names -- all limited to 26 characters. Now that

their exclusive government contract is ending, competitors have

tossed this artificial limit and are allowing longer names.

I did some digging into the original name space RFC to assure

myself that the longer names were valid. To quote the RFC, "The

labels must follow the rules for ARPANET host names. They must

start with a letter, end with a letter or digit, and have as

interior characters only letters, digits, and hyphen. There are

also some restrictions on the length. Labels must be 63

characters or less." ftp://ftp.isi.edu/in-notes/rfc1035.txt

With this in mind, my advice is to keep your domain name to 63

characters for maximum compatibility. Here is the registrar

recommended by Michael Campbell, Declan Dunn and Corey Rudl:

http://www.activemarketplace.com/domain

Why are longer domain names important?

As Michael Campbell points out, in Nothing But 'Net, "The reason

we want keywords in the domain name is that search engines often

get 'tuned' to find, and give better positioning to, domains

with keywords in them."

He goes on to mention examples like phone-phones.com and

mobile-cellular.com, then notes that "After some experimentation

the hyphenated domains did slightly better in search results

than the non hyphenated ones. The hyphen seems to act as a

delimiter." http://www.activemarketplace.com/net

Declan Dunn, author of Winning the Affiliate Game, sent out a

memo to his affiliates advising "To get on top of the search

engines, one of the critical keys is a good domain name LOADED

with keywords." Declan gives several examples such as:

CellPhone-CellularAccessories-CellularBatteries.com and

Internet-Hosting-Services-Email-Marketing-Search-Engines.com

Declan goes on to say "this news is spreading among WebMasters,

SearchEngine Meisters, Internet marketers, and big corporations.

Don't wait." http://www.activemarketplace.com/winning

Corey Rudl, President of Internet Marketing Center, also told

his readers of the news, saying "When I say this is time

sensitive, I AM VERY SERIOUS. If you do not jump on the

bandwagon now, and if you even wait a few weeks... you are going

to lose out. All of the ".com" domain names that are in demand

over 26 characters are going to be registered. (And trust me,

there are a lot!)" http://www.marketingtips.com

John Audette's I-Search Discussion List, included a new post by

the search engine expert, Webmaster T, who explained "Having a

domain name with keywords in it is very important as it seems

almost all engines are parsing URLs. Not only is the domain name

important but also the directory and file names are definitely

important." http://www.audettemedia.com/i-search

I have been registering hyphenated domains for our clients over

the past year. It works. The past two weeks we have been quietly

grabbing several VERY HOT, very long, hyphenated domain names.

If you don't want to get left behind, get your keyword-stuffed-long-

domain-name right away! Check here to see if the names you want

are still available:

http://www.activemarketplace.com/domain

NOTE: This is the lowest priced accredited registrar I've found,

at only $30 per year, with a two year minimum.

Patrick Anderson, COO, ADNet International Author of "Right On The

Money", Senior Editor of "Hits To Sales" FREE book excerpt at http:/

/www.activemarketplace.com/righton

VALUABLE BUSINESS LINKS ON THE INTERNET

VALUABLE BUSINESS LINKS ON THE INTERNET

Here is a list of websites that contain valuable business information. To save space, the "http://" has been omitted from the start of all URLs.

NAME/URL

25 Proven Ways to Raise Capital

www.ufs.com/gby/

Advanced Business Consulting

addcom.clever.net/abc/

American Success Institute

www.success.org/

Best Businesses To Start

www20.mindlink.net/interweb/bestbusinesses.html

Better Business Contacts

maui.netwave.net/bbc/

Big Dreams

www.wimsey.com/~duncans/

Bregstein's Business Resource Center

www.chesco.com/~rbreg/

Business Development

www.pikeperry.co.uk/ppp/bd/bd.htm

Business Resource Center

www.kciLink.com/brc/

Center for Family Business

nmq.com/necfb/

CyberPreneur

www.cyberpreneur.com/

Effective Web Marketing

www.garlic.com/rfwilson/web-mrkt.htm

Entrepreneur On-Line

www.netaccess.on.ca/entrepr/

Entrepreneurial Edge Online

www.edgeonline.com

Entrepreneurial Web Guide

www.infohaus.com/access/by-seller/AllWrite_Publishing

The Entrepreneurs Bookstore

www.entrepreneurs.net/kwicsys/books/

Entrepreneurs on the Web

sashimi.wwa.com/~notime/eotw/EOTW.html

Entrepreneurs' Exchange

www.astranet.com/eexchange/jc00indx.htm

FranNet

www.frannet.com/

Home Business Review

www.tab.com/Home.Business/

Home Business Solutions

netmar.com/mall/shops/solution/

Home Office Association of America

www.hoaa.com

Home Office Hub

www.gohome.com/

How To Form Your Own Corporation

supermall.com/ndi/loophole.html

How-To Marketing Library

mindlink.net/mej/howto.htm

Idea Cafe

www.IdeaCafe.com/

Ideas Digest ONLINE

www.ideas.wis.net/

LIST International

www.teleport.com/~list/

Maui Small Business Development Center

www.maui.com/~sbdc/

NetMarquee Business Information

nmq.com/

NetWorks Group

webcom.net/~networks/

Resource Center For Growing Companies

www.halcyon.com/midnight/

Results Unlimited

www.widdl.com/results/

smallbizNet

www.lowe.org/

Solidly Successful Entrepreneurs

www.wyoming.com/~SolidSuccess/

THE START PAGE

www.wp.com/fredfish/

TheVault

www.clever.net/thevault/index.htm

U.S. Business Advisor

www.business.gov/

Venture Connect

www.texel.com/home/mehes/vencon.html

Virtual Entrepreneur

emporium.turnpike.net/B/bizopp/index.html

NETIQUETTE - WATCHING YOUR ONLINE P'S & Q'S

NETIQUETTE - WATCHING YOUR ONLINE P'S & Q'S

An easy mistake that many Internet "newbies" make is to forget what the Internet is. The Internet is, for lack of a better way to classify it, a computer network that many people are using all at once. The key word is people.

It's very easy, since you aren't face to face, to forget that people make up the entire Internet. And, as such, you should conduct yourself as good as, or better than, you would when face to face. Manners are just as important online as in the "real world."

Probably the easiest way to give guidelines for good Internet etiquette, or "netiquette," is to show some examples of the wrong way to act. First, and foremost, the worst thing you can possibly do online, that will rile the most people, is spam.

When you talk about spam in connection with the Internet, you aren't talking about the meat product by Hormel. Spamming is sending large quantities of unwanted, unrequested emails, usually containing marketing messages, as well as mass postings to Usenet groups (commonly called cross-posting). It's the online equivalent to sending a mass mailing via carrier route, so that everyone at every house gets a copy. The difference is that, in the offline world, you pay for your mass mailing. Online, the recipient pays, whether through the wasted time it takes to receive your email, or through the fee they pay to access the Internet. While spamming is easy to do, and sounds attractive to the marketer in us, it is definitely the wrong thing to do, and you will be retaliated against, if you do it.

Retaliation for spamming comes in a variety of flavors. For one thing, your mass Usenet group postings may be cancelled by some self-appointed guardians of the Internet who have the technical wizardry to intercept your unwanted messages. They will always send you an email explaining why they did what they did, and, for the most part, they are very fair in doing what they do.

Individuals who are aggravated by your postings and emails may encourage others to reply to your emails en masse, filling your email box and clogging up your service provider's computers. This has happened many times, with spammers receiving literally thousands of email replies and service providers closing the spammer's account. Even worse, some individuals with the proper know-how will look up whatever information they can get on you (personal phone numbers, etc.), and will mass post it, so other aggravated individuals can pester the life out of you. True, it's vigilante justice, but, in the unregulated world of the Internet, it works, and most people don't frown on it one bit. So, in other words, don't spam!

How else can you irritate large numbers of people online? Well, one way is to overtly criticize other people's opinions, taking things to a personal level. This is known as flaming. Here's an example: entering a Usenet group consisting of Macintosh users, and posting a message calling them idiots for using a Macintosh. You're going to get the same treatment as a spammer, and for good reason: they feel the same way you would if someone called you an idiot for using a PC. As I said earlier, never forget that there's a person on the other end of the line. It's alright to have a lively discussion online, but focus on the subject, and think before you post. It's a lot easier to say something degrading to or about someone when you're online and not face to face.

One of the things you will undoubtedly do while online is download files. Some of these files will be large. If you download, for example, a large game file at 2:00 in the afternoon from a University computer, you're tying up a spot where a student could be. Use your head, and download unimportant and/or large files outside of regular business hours, the time when others have important work to be done.

When you send email, you can have what's called a sig (short for signature) at the end of your message. This should be no longer than 4 to 6 lines, preferably as short as possible, and can include information on how to contact you, a very brief description of your business, etc. Want to really get people's goats? Make your sig larger than the email's message itself. Make it a whole page long with all kinds of cute graphics made from letters, and lines of witty sayings. See, the longer the email, the more bandwidth (the capacity of the network at any one time) it takes, and the longer it takes for the recipient to download it upon receipt. The Internet, vast though it is, only has a limited capacity for carrying data. Even though one person could never fill up the bandwidth, excessive junk in your email is still frowned upon.

Another great way to hog bandwidth is to place huge, unnecessary graphics on your Web page. Graphics take a long time to download, and, besides chewing up bandwidth, it frustrates the person trying to view your website. You must remember that most of the people accessing the World Wide Web are still using 14,400 bps modems (many still use 9,600 bps), and graphically intensive webpages can take five minutes or longer to download, all on the recipient's dime. This is an easy sin to be guilty of - even corporations do it (see the Oracle Corporation website at http://www.oracle.com for a good example - unless you have a fast connection or your turn the images off in your browser, it will take you forever to get anywhere).

Suppose you receive an email from someone, and you want to reply to it. In most email programs, you have the ability to include in your reply parts of the message you received. This helps fight confusion as emails go back and forth. However, be sure you delete any nonessential parts of the original message. If your reply deals with one paragraph out of the entire message, then keep that paragraph, but don't include the entire email you received in your reply! This just wastes the recipient's time. Taking care of this problem is simple: judicious use of your delete key while replying to emails.

If you are posting a message to a Usenet group or an email mailing list, in which multiple people receive messages, be sure to identify your opinions and humor. If you make a strong statement, preface it with "in my opinion." If you use sarcasm, make sure that it's verbally understood that you are being sarcastic and not degrading or disagreeable. Remember, people can't hear your tone of voice online, and they can't see your facial expressions, both of which are key factors in understanding underlying meanings to what we say. Express yourself, but also define your expression. This takes practice, but it's easy to learn.

What should you do if someone sends you a derogatory message (whether or not they have a good reason)? Here's what you shouldn't do: get all riled up and reply with as much vitriol as the sender used. I know, in the section on spamming, I said that people will do just that. Well, only a few people will, and those people would really probably be better off to ignore than respond. However, it will happen. Maybe you said something in a message that didn't quite come across the way you meant it. If that's the case, look at the problem with a clear head (sleep on it, if you have to). Then, reply with an apologetic message that explains what you were trying to say. Or, maybe the person who emailed you is just a jerk. In that case, it's better just to ignore the email. Delete it from your system. Just like in the real world, some people online get their kicks from riling up other people.

Have you seen any trends emerging in this report? The trends are friendliness and consideration for others. The Internet is just like a big community and, like true communities, you need to work together. Keep things friendly, and if you make a mistake, own up to it with an apology. And don't take advantage of others online. This will only get you labelled as a troublemaker, and you could potentially lose your Internet access, or worse. People are even starting to get arrested for harassing others (or even stalking) online. Don't do it. Treat others the way you'd like to be treated yourself. It's the golden rule, and it applies as much online as offline.

You might get the impression that the Internet is teeming with people who are just waiting for you to mess up, so they can pounce. While there is the occasional zealot, as in the offline world, this isn't the case. The Internet community is a very supportive, very friendly group. If you're new and you're having trouble accomplishing something, there will always be someone online willing to help. Just make sure you use common sense, and don't break good netiquette!

JAVA, VRML AND OTHER WEB ENHANCEMENTS

JAVA, VRML AND OTHER WEB ENHANCEMENTS

The Internet, and more specifically, the World Wide Web, will eventually revolutionize the way we communicate and share information. Unfortunately, websites are somewhat hampered by the HTML document layout language, which is relatively limiting. Documents written in standard HTML are static; that is, they are lifeless. They just sit there, waiting for you to read them. It takes a talented website designer to put together a website that draws the reader in and involves them. There are some developing technologies, though, that promise (in theory, at least) to change all this and make the web into an active and exciting environment.

You must first understand that, in order to take advantage of any of the enhancements covered in this report, you must, at the very least, obtain additional software. In most cases, the required software works in conjunction with your web browser, and can be downloaded from a website. In other cases, functionality has been built into new versions of browsers, which you must obtain from the manufacturer. Finally, one enhancement in particular requires an entire browser of its own.

JAVA

The enhancement that has been grabbing all the media attention is Java. Created by Sun Microsys-tems, Java is a programming language which lets you create "applets" (small applications) which can be inserted into an HTML document. When the reader accesses the document, the applet downloads with the document and begins running. Currently, Java applets consist mainly of small animated logos, scrolling banners that move across the top or bottom of the browser window, and other small "treats."

Potentially, Java can be used to construct full applications, such as spreadsheets, interactive presentations, etc., all of which will run from within an HTML document. Here's the problem, though: Java is TOUGH to learn. Java is basically a stripped down version of C, a popular programming language. In order to use Java, you really should learn to program in C. In order to write a large application, such as a spreadsheet, you'd have to be a pretty darn good programmer. Sun will have to address these problems if they want Java to become a universal web standard, perhaps with a "drag and drop" Java authoring program that makes creating an applications easy. Otherwise, adding Java to your website will require the assistance of a good programmer.

Currently, the only Java-ready all-purpose browser is the 32-bit version 2.0 of the Netscape Navigator. This requires Windows 95 or Windows NT, and can be downloaded from the Netscape website at http://home.netscape.com. More Java-ready browsers, sample applets, and other information can be obtained from Sun Microsystem's website at http://java.sun.com/.

VRML

Virtual Reality Modeling Language, or VRML, has also been getting the media's attention. There are many VRML software systems in various levels of testing or completeness from a slew of different manufacturers, with, so far, no real standard.

As the name implies, VRML lets you create a virtual reality environment, such as a building, which the viewer can navigate through in 3-D, as if they were really there. Some VRML languages even let you put objects or other people into the environment, which the viewer can interact with. Potentially, with VRML, you could create an art museum that people could "walk" through, or a house in New York that people in France could visit, or any other environment, interior or exterior.

To become successful, the VRML idea has a few major hurdles to overcome. First, there is no standard. A number of companies are working on their own versions, each incompatible with the other, with virtually no cooperation. This will inevitably delay the success of the system that emerges as the winner. Second, VRML sites are graphic-intensive, which means huge file sizes and extremely long download periods for the average person. Third, VRML sites tend to be rather low resolution, in order to lower the downloading time. This results in something less pleasing to the eye than many people might expect. Finally, most VRML systems require a separate browser program, rather than a "plug-in" to Netscape, for example. If VRML can be standardized and can overcome these potential problems, then it may prove to be a viable system. Until then, however, it should be viewed as a work in progress.

(To find various VMRL software systems and test sites, search for VRML in Yahoo [http://www.yahoo.com] and other search databases.)

SHOCKWAVE

Shockwave is a rather unusual web enhancement that just may prove to be one of the best. Shockwave was created by Macromedia, the makers of Director, the leading interactive multimedia creation program. Director has long been used by Macintosh and PC-users alike to create multimedia games, presentations, marketing materials, etc., distributed on diskettes and CD-ROMs. The results are very professional, and the program is relatively easy to use.

The Shockwave plug-in program for Netscape Navigator allows you to add an interactive multimedia presentation right into your HTML documents. The reader will be able to click buttons, hear sounds, and watch animation, right on their screen, as if they were running a Director presentation that had been given to them on disk.

All you need to view Shockwave presentations is the Netscape Navigator browser and the Shockwave plug-in, available for free from Macromedia's website (http://www.macromedia.com). Note that it is only available for PC-compatibles at the time of this writing. To create Shockwave presentations, you must have the Director software, plus the Afterburner software (available for free from Macromedia's website), which compresses and optimizes the presentations for distribution over the web.

Advantages: The Director program is rather easy to use and is widespread. Director produces great quality, reliable interactive presentations. The viewer and compression programs are free. Once the presentation is downloaded, it can run endlessly without requiring further downloading.

Disadvantages: Presentations cannot include data capturing (i.e., forms for the reader to fill out, etc.). Presentations must be kept small, or else downloading time will be long. Director is an expensive program to purchase (over $800 for the latest version).

Disadvantages aside, Shockwave lets you add everything from small animations as an accent, to extensive presentations, all within a standard HTML document. This is one to watch.

BLACKBIRD

This technology was developed by Microsoft, originally for its Microsoft Network (MSN), as a method of easily creating exciting, interactive content for online services and the web. Unfortunately, it was never completed on time for content developers, and, rather than delay the launch of MSN, Microsoft decided to go with another method of creating online content.

This leaves Blackbird relatively in limbo. Microsoft has said that Blackbird is still a viable development environment for websites and other online services, and that it will continue to be supported with new releases. However, any information on it is rather hard to find and sketchy. Personally, I'd chalk this up as a Microsoft misstep.

GIF89A ANIMATION

This technique has been around for as long as the GIF89A graphics file format, but is only now starting to be explored. The GIF89A format allows you to combine multiple GIF images into one file, including headers in front of each image detailing how long to display it and other information. These images can be looped, thus forming a repeating animation.

GIF89A animations are not difficult to produce, and require no software on the reader's side other than a browser that can display the different frames of the GIF (if their browser can't, it will show the first frame only as a still picture). All you need to create one is a graphics program that can save files in the GIF89A file format, and a program that can compile multiple GIF images into one (such as GIF Construction Kit, found at http://www.north.net/alchemy/alchemy.html).

CONCLUSION

As it stands today, the web is, primarily, still a land of plain text and still image documents. Very soon, however, you can expect interactive presentations, walk-through environments, and actual program applications with multiple uses. Pay attention to the websites listed in this article, and you can stay on the cutting edge of the developing World Wide Web!