"HOW YOUR WEB SITE CAN GENERATE OVER 25

"HOW YOUR WEB SITE CAN GENERATE OVER 25

TIMES MORE BUYING CUSTOMERS IN LESS THAN

A YEAR."

by Michael W. Campbell

Get Rid Of Everything On The Home Page

Put what you now call your home page inside your web site

and use it as a directory to navigate your site. Set up a

new home page, its sole purpose should be to attract a

major search engine and funnel the visitors inside, to your

site's directory. The home page should not contain any

frames, tables or scripts of any kind. Use plain simple

html consisting of title, headlines, links and body copy,

perhaps even a small graphic or two. You don't even need

meta tags on the home page.

Use More Than One Site

Retailers do it in the real world so why limit yourself to

one location in the virtual world. What is hosting going to

cost you, $25.00 a month? That's a drip in a ocean compared

to the enormous boost in traffic that more sites will

bring. Start with six web sites, mirror the content, put

slightly different headlines and meta tags on each of the

mirrored pages. If your original site consisted of 10

pages, you now have 60 pages working for you in the search

engines. Since mirroring is being frowned on by some

lately, you might want to get around this by making each

site into a different product category. Simply make each

site highly targeted to one product line and tie the look

and feel of the various sites together by using the same

graphic design style and logos.

Cross Linking

Very important, make sure each page inside your site (not

the home pages) links to all your other sites and pages.

Each internal page will contain 59 links, the best way to

do this is with a 1x1 pixel transparent gif. Doing this

will beat the link popularity penalty that's employed by

several search engines. It will also create a self

maintaining "stickiness". Now it doesn't matter if the

engine tosses out all your pages except two of them. When

it comes to crawl again, the two pages that stuck in the

index have links to all your other pages, and the crawler

will find them again.

Set Up 150 Doorway Pages (I call them hook pages)

Yes it seems like a lot, but if you have products from 10

manufacturers and they each have 10 different models, thats

100 hook pages per manufacturer or 1000 hook pages in all.

Just start with your most popular makes and models, or

generic product categories. Make two a week and you'll have

over 100 hook pages working for you in the search engines

by the end of the year. Will you be accused of spamming the

engine, no. They are not going to penalize you for

providing legitimate pages that contain content that people

are actually searching for. Do hook pages still work, yes.

Hook pages are my number one source for generating

visitors. They work extremely well.

Invert Your Database

Someone once told you that an online database is a good

thing, well not if you want to be found in the search

engines. If your database contains 2000 items, there might

be 100 different makes or models and they each have 20

different accessories. Make a static web page for each make

or model. That will give you 100 additional highly targeted

pages working for you in the search engines. Price changes

are easy if your html software is like mine and can make

global changes to everything in a folder. Just add an item

number or sku number before the price. Then tell your html

software to search and replace all instances of that sku

number from old to new price.

Submitting an Announcing

Announce only one page per day to each search engine. If

you have 60 web pages it will take 60 days. Just be sure to

track which pages have been announced to which search

engines. If the search engine specifies that only the home

page can be submitted, follow the rules, you have been

cookied.

Summary

Get more than one site, mirror the content or put different

product categories on each. Just be sure to get domain

names with keywords in them. Put up a plain home pages -

but they'll be search engine beauties - that lead to your

"real" home / directory / navigational pages. Cross link

everything with invisible pixels. Write two hook pages a

week focusing on both generic product categories and

specific makes and models. Wait at least 24 hours before

submitting another page from the same domain to the search

engines.

There, in less than a year, you've gone from one site with

10 pages, to six sites totalling 60 pages, plus 100 hook

pages, plus 100 database pages, to a grand total of 260

pages working for you in the search engines. From 10 to

260, that's 26 times more likely to be found, 26 times

greater chance of having just the right keyword density to

be "flavor of the month". If you follow this simple formula

and put in the "sweat equity" required, you'll always have

at least 20 top positioned pages in the 8 major search

engines at any given moment in time.

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Michael W. Campbell is the author of the new internet

marketing book "Nothing But 'Net: How I Generated

$750,000.00 in Internet Revenues in Less Than a

Year With Virtually No Advertising Costs."

( http://www.palis.com/net )

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